A consulting services company collected contacts from networking events on LinkedIn, email, business cards and WhatsApp. Transferring them manually into the CRM was slow, error-prone and impossible to standardise. Instead of building the system ourselves, we taught the team to do it — on a real project, in one month.
01 / 04
The situation
- 4 hours a week to enter contacts into the CRM — 8 errors or omissions a month
- Different, non-standardised sources: LinkedIn, email, business cards, WhatsApp
- No uniform process for follow-up and post-acquisition management
02 / 04
Flow analysis
- Identification of the manual steps that could be eliminated and of the AI tools already available in the company
- Choice of the real project on which to build the training
03 / 04
Basic and advanced AI course on a real project
- 4 weeks of periodic sessions, from the basics to advanced use of the tools already in use
- After 2 weeks the team was already implementing the system on its own — the following weeks were used to optimise it
04 / 04
Autonomy and subsequent flows
- The two people trained then went on to train the remaining colleagues on their own
- The team started 5 new automations in different areas — no external support required
The results
- -97%time to enter contacts into the CRM (from 4 hours to 7 minutes)
- -100%transcription errors (from 8 a month to zero)
- 1.000%direct ROI in the first year




