A leading company in the betting sector was developing a new product with 13 people. After six months of continuous work, not a single feature with real value for the end customer had been released. The problem wasn’t the quality of the people — it was the way they worked together.
01 / 04
The situation
- Zero releases made in 6 months of continuous development
- Only 2 features delivered, with no value for the end customer
- Activities assigned from above, workload distributed unevenly
- Mostly manual testing, with no structured quality assurance processes
02 / 04
Team collaboration
- Training and workshops on backlog management and iterative work
- Fair distribution of workload and team self-organisation
03 / 04
Code quality
- Microlearning on TDD and BDD applied directly to production code
- Pair programming for shared technical growth and agreement on quality standards
04 / 04
Continuous release focused on value
- Product Owner trained for progressive, customer-focused releases
- Continuous release pipeline with a trunk-based approach and collaboration between 4 teams
The results
- 2 → 30features released every 2 weeks
- 100%features with real value for the customer (from 0%)
- 1.700%ROI in 12 months




